Measuring brain activity and skin conductance to predict a person’s emotions
Recent research led by Assistant Professor Jorge Fresneda from the New Jersey Institute of Technology reveals that while machines cannot yet think, they are now capable of validating human emotions. Fresneda, initially trained as a chemist and now an expert in neuroanalytics, investigates how measurements of brain activity and skin conductance can accurately predict emotions. This research has implications across various fields, including entertainment, management, marketing, and well-being.